The Hailwood label designed by Adrian Hailwood was started in Auckland, New Zealand in 1999 and the flagship store is situated at 516 Karangahape Road in Auckland's CBD. Hailwood is a women's clothing brand specialising in evening wear, jewellery and printed fabrics.

Hailwood has dressed dancers for the Royal New Zealand Ballet and his designs have graced the red carpet.  Celebrities such as Maggie Gyllenhaal, Tilda Swinton, Paloma Faith, Celine Dion and Lorde are fans.